Jacksonville’s urban agriculture ordinance (Bill 2026-0807) is nearing a final vote, which will make market and community gardens permissible by right. However, critical amendments are needed to protect community gatherings, workshops, and farm-to-farm sales. Learn how you can support local community and market gardens by helping pass good urban ag policies in our city.
On January 22, 2026, nearly two years after first applying, Overalls Farm Three secured its Certificate of Use from the City of Jacksonville to operate legally as a neighborhood farm. Winning a certificate of use granting us permission to grow took 2 years, 3 citations, 4 meetings with city officials, the backing of 5 operational non-profit partners, 11 letters of support from neighborhood business leaders, 13 Greens & Beans community meals, 15 American Gothic inspired community posts, 125 neighborhood uPick Farm Members, 500+ families on our farm member wait list, over 1350 signers on the Petition for Permission to Grow (including 350 immediate neighbors), and over $50,000 in lost revenue – not to mention: having our USDA farm serial number...
“Why I Wear Overalls?”
or, more simply, “Remember”
9.My grandfather was buried in overalls.His children placed seed packets in his breast pocket before they planted him.My mother, her bowed head dropping tears on his cold face,She tells me “He never wore a suit.”“Overalls everyday of his life. Wore ‘em to church.”“Ain’t that the truth,” chimes my aunt. “Clean shirt. Maybe some other shoes.”And my...
Thank you! Team Overalls just grew past $100k in annual revenue!
We're on track to 2x the highest top-line # we've ever made! It's not all about the money, but it's worth taking a pause to celebrate and to offer thanks in recognition of this threshold of success because it notes a potential that, in all honesty, I never considered these humble Overalls held.
Here’s to a great cloud of supporters &...
10 years ago, last night - as recorded in my journal ...-"I couldn't sleep all night long because I was up thinking about this food gardening business idea. I settled on a few things: a name and a branded persona ("Man in Overalls") as well as a few ideas on how to use such a persona and business as a food movement platform and how to make food gardening demand viral."-A few months before, once I...
