10 years ago, last night - as recorded in my journal ...-"I couldn't sleep all night long because I was up thinking about this food gardening business idea. I settled on a few things: a name and a branded persona ("Man in Overalls") as well as a few ideas on how to use such a persona and business as a food movement platform and how to make food gardening demand viral."-A few months before, once I...
I just read a little book about a big deal: No One Is Too Small to Make a Difference by Greta Thunberg. It's helping me make some sense out of my entire adventure in Overalls.[For context, Gretais a 16-year-old Swede who has been on a school strike to draw attention to the climate crises because we've got until 2030 to cut our emissions by 50% or suffer a positive feedback loop where warming leads...
I've been rolling my #GrowCart through Jacksonville's streets to highlight the fact you don't need a lot of space to grow your groceries. In other words, you don't need a farm to have a garden -Â which is worth celebrating!If you're like me, you'd love be able to pick something from your garden, more or less, everyday - something to base dinner on or something to give it that extra touch of flavor...
I often hear folks joke, "Yeah, I had a garden once. I put in all this money & effort, and I only got a handful of tomatoes. Each one of them cost $27!" And they usually end by saying something about not having a green thumb.
My first tomatoes of the season
I smile and think about a mental model I've been working on: Growing your groceries is like washing your dishes.While they're raving about how...
If you're interested in tech, pay attention to Silicon Valley. If you're interested in food and agriculture, Swannnoa Valley, more specifically Warren Wilson College, is the place to keep on your radar.
Man in Overalls with (L to R) Mary Elizabeth, my wife andRachel (Williamson) Perry, WW alum and herbal tea entrepreneuer
I'm an alum and proud of it, class of 2008. I studied community organizing,...