Thank you! Team Overalls just grew past $100k in annual revenue!
We're on track to 2x the highest top-line # we've ever made! It's not all about the money, but it's worth taking a pause to celebrate and to offer thanks in recognition of this threshold of success because it notes a potential that, in all honesty, I never considered these humble Overalls held.
Here’s to a great cloud of supporters &...
10 years ago, last night - as recorded in my journal ...-"I couldn't sleep all night long because I was up thinking about this food gardening business idea. I settled on a few things: a name and a branded persona ("Man in Overalls") as well as a few ideas on how to use such a persona and business as a food movement platform and how to make food gardening demand viral."-A few months before, once I...
I just read a little book about a big deal: No One Is Too Small to Make a Difference by Greta Thunberg. It's helping me make some sense out of my entire adventure in Overalls.[For context, Gretais a 16-year-old Swede who has been on a school strike to draw attention to the climate crises because we've got until 2030 to cut our emissions by 50% or suffer a positive feedback loop where warming leads...
I've been rolling my #GrowCart through Jacksonville's streets to highlight the fact you don't need a lot of space to grow your groceries. In other words, you don't need a farm to have a garden -Â which is worth celebrating!If you're like me, you'd love be able to pick something from your garden, more or less, everyday - something to base dinner on or something to give it that extra touch of flavor...
I'm grateful because...Well, it started with my mother: when I was 8, she taught me how to turn over the soil with a shovel, how to sow seeds, how to break a little branch off a shrub and stake it over newly transplanted starts to lessen the brunt of the sun, how to thin carrots, stake tomatoes, dig potatoes, and crop collard greens. By and large, the basics, I learned from her. Without the...